Anscare Debuts New, User-centric Brand Identity

May 15, 2018, Taipei – BenQ Materials Crop. today announced that its biomedical brand- Anscare- has unveiled whole new brand identity, reflecting Anscare’s continued innovations for the best and comprehensive solutions to wound management.  

While carrying its professional legacy, Anscare heralds new brand identity system to closely connect to its users. Anscare’s new logo in round and smooth stroke expresses its humanity care, and incorporates a cross to show the medical profession. The refreshing image embodies the science and art of medical care, visualizes Anscare’s commitment, as well as stresses the devotions in bringing better quality of life.  

On top of the new visual, Anscare, an innovator of medical materials and supplies, has re-shaped product portfolio into four series- Clinical Solution, Hemorrhage Management, Wound Care and Negative Pressure Wound Therapy- to cover well-rounded clinical and family needs surrounding wound management. Anscare products designed for family use are available in chain drug stores, including high-quality, made-in-Taiwan dressings and scar reduction products. 

Anscare’s new brand identity will be presented in all touch points, including website and social network. The layout of products and in-store banners will be gradually updated.

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